The new BtoB event that gives voice to a sector that follows lifestyles

The first edition of BeTrend will take place at Bologna Fair from 14 to 16 September 2024.

A fair dedicated to objects, home decoration and outdoor spaces, and designed for shops looking for new trends and products.

The BeTrend fair is the ideal stage for national and international companies in the decoration sector to present their autumn, winter, Christmas collections and next year's springsummer previews to specialist retailers.

BeTrend fair offers an exhibition proposal that optimally supports purchases and at the same time provides a projection on trends.